Check out Darcy Pattison's new book trailer for PRARIE STORMS, a nonfiction picture book about how animals survive the storms on the prairies.This new video is an example of a YouTube Aesthetic Book Trailer, an informal, humorous video that only addresses the content of the book tangentially, but nevertheless, creates interest. The humor is meant... Continue Reading →
The Author-Indie Bookstore Connection: Eric Luper Talks Promotion
Great post on Publisher's Weekly (thanks to Laurie for the link!). YA and MG author Eric Luper (Jeremy Bender and the Cupcake Cadets, HarperCollins/Balzer + Bray, May 2011) is such an author, with a knack for coming up with creative ways to get out the word about his books. Eric shares about promotion (radio and... Continue Reading →
50 things you can do to promote your book for less than $50
Here's the top of the list that's running on Huffington Post (and thanks to Lee Wind) for the link: These days it seems like everyone's book marketing budget is a little tighter. If you're feeling the pinch, or if you're just looking for some great free stuff to do on your own, here are some... Continue Reading →
When do you start promoting your book?
Not too long ago, writers promoted their books after they came out by going on publisher-funded book tours. That doesn't happen so much any more.Savvy writers today are getting the word out--sometimes even before they have deals.Beth Revis is one; she's been blogging about the writing process, among other things, for a while. Now that... Continue Reading →
Skype an author
Hey, authors. Here's a cool way to visit schools without leaving your office. There are some steps you need to take to get set up, but it sounds like a great way to get your work into schools. Check it out here.
Simon & Schuster: how to promote yourself online
Simon & Schuster explains how to set up a blog, what you can do on social networking sites, the differences between the book-related social networking sites like GoodReads and Shelfari, and how you can get your pretty face on YouTube.Check it out here.
Are you an author 2.0?
Simon & Schuster thinks you should be. The Creative Penn blog tells you how.
Let’s hope this trend dies a quick death
Found this on Kristin Nelson's blog: This is the latest rally cry in publishing. One of my authors just found out today that her publisher is not going to be doing ARCs for her book. But it’s not just for her title but for all the mass market titles at this house.Gone. They’ve decided that... Continue Reading →
How should authors market themselves?
Nathan Bransford, as usual, has good insights:Instead: do what you're best at. Don't make yourself miserable doing what you think you should be doing, do what you enjoy doing. Utilize your time where it's best spent:- If you have a talent and passion for blogging: do that.- If you enjoy Twitter and know the ins... Continue Reading →
Twitter: the go-to buzz-builder for authors?
You'll no doubt remember the great information Lisa Schroeder shared with us in December about life as a novelist. She posted last week about how Twitter helped her launch CHASING BROOKLYN. If you're still thinking about joining the fray, this will probably make you take the leap.While you're getting started, you can find Lisa here:... Continue Reading →